Top Tips for Protecting your Brand on Mobile Apps
Today, there are almost two billion smartphone users internationally and consumers now spend more than half their time online using apps on their smartphones and tablets. Mobile app downloads reached 102 billion in 2013, up from 64 billion last year, with a rise to 270 billion predicted for 2017. Just under a quarter of business comes from the mobile channel, and 66 percent of merchants actively support mobile apps, an increase of 36 percent year on year. This rising trend of smartphone and mobile app use represents a major increase in the risk of cybercriminals taking advantage of unsuspecting consumers and unprepared brands. So it is critical that mobile apps are made part of any comprehensive brand protection strategy. By 2018, sales in e-commerce are predicted to increase by more than US$420 billion, and even more brands than ever will be identifying mobile apps as a key channel to reaching their audiences. So it is more important than ever that brands look to protect their revenue against criminals looking to maliciously use their name and logo. With that in mind, here are some best-practice tips that all brand-owners should take into account when publishing mobile apps, to help maintain their control of intellectual property and safeguard their reputations in the mobile space. Monitor, detect and enforce – globally Even if you have the most popular OS app stores covered, you may still be leaving the doors wide open for infringers. To fully protect your brand, you need to monitor globally; particularly in less secure, third-party app…
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