In less than 100 days, the UK’s largest and most innovative food and drink event is bringing the world’s best produce to London. The International Food & Drink Event 2017 (IFE 2017) runs from 19-22 March at ExCeL London, and offers an unparalleled opportunity to discover a world of culinary innovation. Bursting with vibrant, new products from more than 1,350 global food & drink manufacturers and trend-led talks from industry experts, visiting buyers are certain to leave motivated, educated and inspired.
Products as diverse as date nectar, tree water, BBQ jams and even the latest botanical food trend – kola nuts – will make IFE 2017 the place to be for the latest menu inspiration and new shelf fillers. Buyers can satisfy their sweet tooth with a visit to BeLoVeD at stand N1626 to sample date nectar – a 100 percent date-based healthier alternative to honey or syrup, which not only tastes great, but offers both enhanced fibre and potassium content. For a thirst quenching experience head to the Dalston stand – N2142 – for a hand-mashed cola made from an infusion of citrus juices, spices and kola nuts; the fruit of the African kola tree.
Visiting IFE 2017 will ensure you stay one step ahead, as suppliers from across the globe showcase their latest food innovations. From Barracudos’ protein water (stand N2420), to gluten free innovations from US-based Company, Acai Roots (stand N2423), there’s something for every taste.
Buyers looking to build on the ever-popular burger and BBQ trend should pay a visit to Ross & Ross to sample its new BBQ habanero & pineapple or sweet chilli & lime jams. Sure to give any gourmet burger a great tasting kick of flavour, Ross & Ross is just one exhibitor aiming to capitalise on the increasing consumer trend towards both menu personalisation and a wider range of side plate condiments.
For those interested in learning more about the wider trends impacting the industry, IFE’s ever-popular seminar and debate programme will be enhanced for 2017, with the introduction of several new speaker stages including the Talking Trends stage. This will be filled with inspirational talks on the latest UK and international NPD and food trends. Complementing this will be The Big Picture theatre hosting IFE 2017’s keynote speakers, giving insight on a range of hard hitting industry issues such as Brexit, the sugar debate and millennial consumers.
Completing the line-up is The Staff Canteen Live, The World Food Innovation Awards presented by FoodBev Media and two dedicated networking hubs ensuring that there really is something for everyone at the event.
Event Director, Soraya Gadelrab commented: “With 100 days to go, we’re all getting very excited. We have a fantastic, ever-expanding line-up of global food & drink suppliers making plans for their product launches. We are confident that our 2017 event will give both buyers and suppliers alike the chance to be inspired and take away new ideas and products for their businesses. We look forward to welcoming you through the doors of ExCeL on 19 March 2017.”
Register now via the IFE website (www.ife.co.uk) for your free entrance badge and avoid paying the £25 on-the-door charge.
Don’t forget to follow the action on Twitter @IFEexhibition using #IFE17 and #IFEintro.
Stands are selling fast! To enquire about exhibiting, please contact Andrew Pantelli on [email protected] or call +44(0)20 7886 3055 for more information.
