Modular buildings manufacturer, Al Masaood Bergum (AMB) is looking to further diversify its core business in order to counteract a regional construction labour downturn, starting with the bolstering of its value-add services across a wider range of industry; resulting in a full turnkey offering of onshore and offshore solutions that reflect the current growth and development of the Middle Eastern economy.
BUILDING A NEW BENCHMARK
Representing the construction interests of the wider Al Masaood Group, one of the most respected names in the Middle East – referred to on the Company website as a Group with “a Middle East presence and an international reputation” – Al Masaood Bergum has maintained a record for providing a cost-effective and efficient range of construction solutions since establishment of the globally-recognised brand in 1978. As one of 73 individual business units under the Al Masaood Group umbrella, spanning 18 diverse market segments and associations with many world-leading companies, Al Masaood Bergum has built a reputation as a trusted provider of effective, quality building solutions; resulting in its current status as one of the largest commercial organisations in the United Arab Emirates.
“Benefitting from the growth and expansion of the Middle East and North African regions, the Al Masaood Group is actively involved in the construction sector. The Group offers multidisciplinary construction services, from design and completion through to complete turnkey solutions, in addition to the supply of basic materials,” the Company says on its website.
PROJECT QATAR
With a proactive management team and aptitude to maintain a strong pipeline of new contracts, Al Masaood Bergum is known for completing projects to the highest international standards of quality and safety. And in order to further build on this, the Company has utilised Project Qatar, an annual event in Doha, as a springboard to build awareness of its various value-add offerings, including its new rental service, across a wide range of sectors including; oil & gas, energy, construction, infrastructure, residential and industrial developments.
Demonstrating yet another successful year in the Qatari market, AMB was awarded a number of substantial contracts in the past two years, including for the construction of several megaprojects that are now underway.
Speaking at the event in 2014, Vince Dominic Fernandes, the firm’s Senior Business Development Executive revealed: “AMB is proud to be announcing a series of value-engineered products, specially tailored for the construction and infrastructure sectors.
“AMB Rentals has secured several government-based contracts for long-term, modular building lease programmes within key Qatari regions. Also featured will be AMB Rentals, which serves a multitude of sectors by meeting short and long-term lease requirements.”
He added: “AMB has been awarded several contracts in relation to a range of megaprojects, such as Doha Metro – [a rapid transit system due to become operational by 2019] – and developments within the Ras Laffan area, [such as the Industrial Cities project].
“We are working on the establishment of temporary facilities for several contractors active at Doha Metro construction sites. AMB is currently building office and accommodation blocks and utility buildings to support the project.”
For its 11th edition, Project Qatar provided the ideal platform for AMB to enhance its relationships with local and international developers seeking to enter the Middle East construction market, all of whom looking to capitalise on the booming Qatari construction sector. More than 2,100 companies displayed their products and technologies to more than 48,000 visitors from 47 countries.
“As a result of the event, we are also working on private requirements for several VIP entities, and a defence base around coastal lines,” Fernandes added.
MEGAPROJECTS
From the QAR136.5 billion Qatar Rail project to the QAR20 billion and QAR30 billion Education City, Msheireb Downtown, Barwa City and the 2022 World Cup stadiums currently in various stages of development, Qatar currently constitutes a major proportion of the world’s construction project pipeline. Furthermore, the huge drive and financial investments going into Qatar is coming at a time when the world is looking less financially confident; with oil prices in particular having an impact on countries with low financial reserves.
A recent report explained: “Qatar, however, has huge financial reserves…For the last several years, Qatar has recorded significant budget surpluses that has allowed for a diversified savings and investments portfolio both at home and around the world.”
As a result of the above major project investments and organic population growth, Al Masaood Bergum has been able to leverage its strong local and international business relationships in the construction industry to work on some of the most prominent and visible projects in the world today, and add them to its already strong portfolio.
With business events such as Project Qatar helping to showcase its continued reinvestment and interest in construction industry developments, Al Masaood Bergum is well positioned to now take this knowledge to new markets across North Africa and further geographies; showcasing the wide range of applications for its products and services to an even wider range of customers.
