Jörg Putzer

Dr Jörg Putzer is a Manager at Hitachi Consulting. As the EMEA MCRS® Capability Lead in Hitachi, Jörg has helped a large number of clients in different industries to analyse and improve their management systems and achieve sustainable results. Jörg is also a subject matter expert in product development and engineering. Jörg holds a doctorate in Innovation Management focussing on performance management in new product development projects.

Measuring Performance in New Product Development

New product development (NPD) is one of the most important strategic and operational levers an organisation can use to sustain growth.